AVM Rebrand (2019)
This was a simple task of modernising AVM’s website, a London based production company. Since they had an already strong logo, I decided to make this the focal point of the design. I streamlined the site map and congregated the most important information into 4 pages, each of which corresponded to a shape in the logo.
The previous site hosted too much information - statements often conflicted one another, AVM’s purpose and goal was not clear, and vital facts were difficult to find. As AVM works with a wide range of techniques and with a breadth of differing clients, I wanted to keep the site clear and concise as to not box the company into a certain demographic.
*Video produced to be used for site homepage